GoEmerchant gives you all the tools you'll ever need to create your website & online store. Online Shopping Cart software comes with dozens of free, optimized website templates, including a Theme Editor to allow you to quickly change colors and font size in real time. Templates are based on Bootstrap for increased functionality and easier customization. Modular theme coding simplifies the process of creating your own designs using HTML & CSS. All templates are fully responsive to mobile devices, which is the preferred method to create a mobile-friendly online store.
Captivate visitors with the goEmerchant advanced product image display. With unlimited space to upload high-quality images, and unlimited bandwidth to support images displaying to all your customers, you can easily create:
Your customers will see a History of products they have viewed in your Store. Comparison shoppers will find this feature very helpful since it gives them quick access to the products they're interested in. Recently Viewed Items are displayed based on your customer's browser session cookies. Their browsing history will be available to them on their next visit to your Store. Your customers have the option of turning History on/off as desired.
Quick View reduces the number of clicks to buy a product directly from the category page. The "Quick View" button appears when hovering over a product. When clicked it will display the product description, pricing & "Add to Cart" button without the customer needing to visit the product page.
Increase conversions & improve the shopping experience with Quick Cart, a Cart Preview that shows customers a summary of their cart on the product page. If enabled, the view cart summary with product images, order subtotal & upsell products fades into view. Calls to action to "Checkout" or "Continue Shopping" can display, if desired. Customers appreciate the option to quickly advance to checkout if they are finished shopping.
Increase sales by creating a sense of urgency with strict time-based discounts. Daily Deals can be displayed on your front page with a countdown timer that will have customers checking every day for your next discount. Group Deals help move inventory fast by selling large blocks of product, offered at a discount to a group of customers who must reach a minimum number to qualify for the deal. Interested customers will share the Group Deal with their friends in hopes of reaching the required number of participants. Daily and Group Deals are fantastic tools to retain customers and generate new traffic!
SEO is one of the best marketing tools in your online shopping cart software, and has the highest ROI out of all marketing strategies. Most online shopping begins with a search engine, making SEO one of the most effective ways to get your products in view of potential customers looking for exactly what you have to offer. Great SEO is a major key to high rankings in search engine results. GoEmerchant's shopping cart software includes the following SEO features and tools:
GoEmerchant's flexible Promotion Manager creates unique coupons & discounts. Create a storewide sale or limit discounts to a specific category. Plus, generate coupon codes with an expiration date, a limited number of usages, or other restrictions as you see fit. You can use our SmartCategories to create a dynamic "Sale" page on your website that displays all currently discounted items in one place for your customers. Create versatile promotions like:
Easily generate gift certificate codes for immediate distribution & offer them for direct purchase. Create customer loyalty with gift certificates and coupon codes. Customers can also create gift registries in your online store for all types of events from weddings to graduation to housewarming parties. Unlike many online store platforms, goEmerchant's gift registries keep the customer within your website and do not recommend products from your competitors.
You may allow customers to post reviews of your products. You choose to display reviews automatically or edit them before they are available for others to read. Customer reviews can strongly influence sales by providing shoppers with the social proof they need to support their purchase decisions. Reviews also provide you with a chance to perform customer service that builds further trust in your brand by offering help to customers who are dissatisfied with a product.
Broadcast personalized email newsletters to your clients, including special offers like coupon codes and click-to-apply promotions. Use our built-in newsletter management system or opt for MailChimp or AWeber. Our integrations allow you to segment your newsletters based on customer information, purchase history, and more. Customers can opt in and opt out at any time.
Customers can add products to a personalized wish list for later purchase, with the option to create multiple wish lists such as a personal shopping list, birthday list, and more. A Wish List builds repeat customers & increases customer loyalty. When you offer the product at a discount you have a pipeline of customers ready to purchase. Wish lists are shareable via social media which can draw even more customers to your store.
Capture bargain-hunters & engage them with Make-an-Offer, a new way to sell your products. Customers can submit an offer, which you can accept, or decline and respond with a counter-offer. Increase sales, capture new customers and target new markets with flexible Make-an-Offer pricing.
Sell products directly on your business's Facebook Shop tab. Items on your Facebook store will automatically include main product images, pricing, star ratings, and more information that encourages customers to buy. Plus, with a Facebook store, you can tag products on Instagram to create Shoppable Posts. All sales on Facebook and Instagram will be processed through your online store, where you manage the orders through a single dashboard. Here's how simple it is to sell on Facebook and Instagram:
Revolutionary responsive design brings a mobile-first approach to the growing mobile shopping market. Your store will adjust for flawless display on all smartphones and tablets including iPhone and Android. Google AMP for product pages allows lightning-fast loading and increases conversions. This feature is built into all current goEmerchant store themes and requires no technical knowledge.
Use Facebook and Twitter to update your customers with your new products or special offers. Connect your store with the Facebook Pixel to enable powerful remarketing with Facebook Dynamic Ads, a highly-targeted social media advertising solution.
Add YouTube videos to your product pages which are known to increase your conversion rates and sales. Customers who can see a product in action are more likely to imagine themselves using the product, and therefore much more likely to buy.
Our built-in CRM (Customer Relationship Manager) system allows you to track & manage correspondence with your customers, right from the online shopping cart software. A record of all customer interactions keeps the relationship professional and organized. CRM flexibility allows configurable ticket status names and departments for your CRM.
Maintain accurate records of detailed product inventory with specific options like color, size, model, quantity per box, and more. Unlike other shopping cart software, you can set up an unlimited number of product variants and track them all separately when required.
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